Communications continue

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Communications leaders will undoubtedly be expected to show ROI as part of their quest to maintain (or grow) resources. Proving the value of corporate communications hinges on proving value through measurement. While tools for external communications now offer rich insights analytics for internal  to lag behind. According to a 2022 Edelman survey Qualitatively communicators see how good content affects consumer behavior and business performance and compels stakeholders to action. But the quantification and correlation of impacts remain elusive and time-consuming.” So how can communications teams reinforce their value? Proving Value.

What Does Success Look Like? To better understand the challenges associated with measuring results in the Communications function we spoke to AvePoints own Chris Musico Senior Director of Communications. Q: Hey Chris. Thanks for giving us a few minutes of your time! A: My pleasure. Happy Latest Mailing Database to be here. Q: Lets talk about communications. What falls under the category of corporate communications? A: As a corporate function Communications” typically encompasses both internal and external messaging.




Here at AvePoint for example internal communications include everything from executive messages sent by our c-suite to organization-wide events like Town Halls. Theres also a consultative aspect to the job where we advise leaders on best practices and work with them to make sure their messages are being conveyed clearly and effectively. Externally we manage social media media relations customer case studies content marketing and investor communications in addition to supporting special projects including Talent Brand and Corporate Branding.