Thus Improving Their Experience

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Many companies have launched an aggressive publishing strategy to try to differentiate themselves from the competition. Of course, with the exception of the pioneers in every industry, this trend has led to content saturation and a savage battle to rank for the most searched keywords. Inbound is okay, but you have to do it right. So how do you get noticed in the right way today through content? In this post we review some of the pillars of Inbound Marketing so that you know how to create content that attracts and converts.

Don't be a slave to Google SEO is important, yes. But the times when the search engine dictatorship made content creation a complex task to position for keywords is long over. Content today must be created for real people as well as for search engines  So instead of trying to Latest Mailing Database achieve quick success through technical SEO, think about investing in content for the long term, creating a real ecosystem that makes sense and coherence. Besides that Google will like it, above all it will attract potential customers. 2. Know your audience Stop staring at your navel. For starters, you'll already have taken a different approach than most of your competitors, who are still hell-bent on telling the world how great their products and services are. So, before generating content like a maniac, think about who your audience is, what they want, what their problems are, and where and how they look for information   work on your Buyer Personas  With that alone, you already have a lot of cattle.



Less is more Not by writing thousands of posts or recording hundreds of videos will you get better results. Start by auditing the content you already have at home, and recycle it, optimize it to see how well it responds to the needs of your audience. From there, focus your efforts on covering those gaps in the content strategy where you find the most gaps. 4. Think more like a journalist than a commercial It is the best way to make your content interesting and add value instead of being the umpteenth commercial claim that generates rejection. The old tricks of journalism to attract the attention of the audience are experiencing a second golden age in the days of saturation with advertising content.